03.18.2006
“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.” – David Ogilvy
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03.17.2006
Green symbolizes go in its use in traffic signals, railway signals and ship signals. It is also the color of informational and directional signs. Fire escape exit signs are green in some countries, but red in others. In the Middle Ages, green represented evil or demonic beings (including dragons) and sometimes love. In heraldry, green [...]
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